Schema Markup Guide for Mumbai Local Businesses

Why Schema Markup Matters for Mumbai Businesses

Schema markup helps Google understand your business and display rich results — review stars, FAQ accordions, product prices — directly in search results. For Mumbai local businesses competing for "near me" queries, rich results dramatically improve click-through rates.

Essential Schema Types

• ›LocalBusiness: Name, address, phone, hours, coordinates, area served. This is the foundation for local SEO.
• ›FAQPage: Add to service pages and blog posts. FAQ rich results occupy significant SERP real estate.
• ›Product: Price, availability, reviews. Essential for e-commerce sites.
• ›Article: Headline, author, date, image. Apply to every blog post.

Implementation Tips

• ›Use JSON-LD format (not microdata) — Google recommends it and it's easier to maintain
• ›Validate with Google's Rich Results Test before deploying
• ›Keep LocalBusiness coordinates precise — don't use the city center for a specific Andheri office
• ›Update schema when business hours or services change

Related: Local SEO guide, Technical SEO audit.