Technical SEO Audit Checklist for Mumbai Websites

What a Technical SEO Audit Covers

A proper technical SEO audit examines crawlability, indexability, structured data, performance, and security — the foundation that determines whether Google can find, render, and rank your pages.

Crawlability Checklist

• ›Robots.txt: No disallow blocks on important pages. Test in Google's robots.txt tester.
• ›XML Sitemap: Submit to Search Console. Include only canonical, indexable pages — no pagination params or filter URLs.
• ›Internal linking depth: Every important page should be within 3 clicks of the homepage.
• ›Crawl budget: For large Mumbai e-commerce sites (10k+ pages), prioritise crawl budget on product and category pages.

Indexability Checklist

• ›Noindex tags: Audit for accidental noindex on important pages
• ›Canonical tags: Every page needs a self-referencing canonical or a clear alternate
• ›Duplicate content: Check for URL parameter duplication (sort, filter, page variants)

Performance & Security

• ›Core Web Vitals: Pass LCP < 2.5s, INP < 200ms, CLS < 0.1
• ›HTTPS: No mixed content warnings
• ›Mobile: Test with Google's Mobile-Friendly Test

Related: Core Web Vitals guide, Schema markup guide.